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“Bread and Butter” From More Than Just Jelly for This 120-year-old Company 


Jerome Monroe Smucker was an Ohio farmer and penmanship tutor when inspiration for breakfast spreads struck him. With hard work and an education from a business school, the 39-year-old had successfully run four dairy farms and a creamery. In 1897, he took his chances on opening a cider mill that he used to create apple butter, Smucker’s first product. 120 years later, Smucker’s needed support for its Cisco system, and took a chance once again. 

JMSmuckers HQ Building Image

The Challenge

  • Lack of benefits from Cisco Managed Services   
  • PBX systems requiring additional support 
  • Inadequate support from current MSP leaving a burden on their IT staff  

The Solution

  • Additional Support options for PBX system 
  • Drastically improved Cisco Managed Services 
  • Proactive Managed Services with a high level of service and troubleshooting 
  • Relieved the burden on IT staff freeing up time and resources

The Story  

For more than 120 years, the company has remained under the leadership of its founding family – the Smucker’s. With 7,700 employees and $7.3 billion in annual revenue, Smucker’s is ranked #414 on the Fortune 500 list. Smucker’s generates roughly equal parts of its revenue from pet foods, coffee, and consumer foods. More than 90% of the company’s sales are in the US.    

Smucker’s relied for years on a Cisco Unified Communications solution as well as a PBX system to keep its business intact. Initially, its managed service provider proved to be inadequate, often leaving the company to tackle certain service-related tasks that it firmly believed the provider should have taken care of. Its IT team bore the brunt of this problem. Smucker’s needed a provider that could relieve its staff of this burden. 


After evaluating several options, Smucker’s IT team found its way to Continuant. With Continuant’s help, this team no longer has to worry about solving communication problems, saving them time and freeing up resources to be spent on other core business functions. 

While the initial agreement calls for Continuant to provide managed services for their Cisco systems, Smucker’s is also currently evaluating Continuant’s ability to provide audiovisual solutions, as well as support for their legacy PBX systems that still exist within Smucker’s voice environment. Continuant is poised to help Smucker’s improve their voice and AV systems, so the company can continue to do what it does best - “spread” their products to American cupboards. 

Learn more about our Cisco PBX Maintenance Services and AV Solutions

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