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    August 26, 2022

    You Don’t Have To Renew Your  “Maintenance Thing” With Avaya

    Last week, CRN reported that new Avaya CEO Alan Masarek made the following comment:

    “And I think what you saw was customers sort of taking a more cautious approach with us, as reflected in a short-term contract or a cancellation clause, or, ‘Hey, I’m just going to renew my maintenance thing and see how you guys are doing. Maybe next year I’ll do the longer subscription.’ That was about two-thirds of the mess. The other side was the old Capex licensing model. Some of it downsized, some of it was lost, and it happened proportionately across all theaters in the world.”

    You don’t have to renew your “maintenance thing”. You already know how Avaya is doing, both in service capabilities and long-term viability. At Continuant, we can provide world-class support for your Avaya systems, as we’ve done for more than 20 years and for over 100 of the Fortune 500.

    This week siliconANGLE asked Mr. Masarek the following: “Avaya has announced it would be cutting its expenses, have you thought about where that would be?” Mr. Masarek replied, “As for people, the key will be to work on initiatives that generate customer value today and in the future. We can’t afford to focus on any initiatives that don’t, plain and simple. In reality, if we added a thousand people, I don’t believe it would materially increase revenue, and the converse is likely true, a reduction would not materially decrease revenue.”

    When I read between the lines, I believe that Mr. Masarek is saying that Avaya's maintenance and support of legacy systems is probably not an “initiative that generates customer value… in the future”. And I’m also speculating that he doesn’t believe that if Avaya decreases their legacy system maintenance and support staff it will “materially decrease revenue”.

    At Continuant, we don’t see it the same way. We believe our Avaya support staff is the best in the world, and we continue to grow. In fact, if you're an Avaya engineer looking for a great job, please contact us. 

    Bruce Shelby

    Chief Sales Officer and Co-Founder Bruce Shelby, began his career in the telecom industry in 1984, holding various positions in sales and sales management. In 1996, Shelby joined Doug Graham in founding the company that would later be known as Continuant: Telecom Labs, Inc. (TLI).

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