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How Continuant Became the Driving Force for this Global Automotive Supplier 

Cooper ST logo-01

Its corporate logo colors may be blue and gold, but Novi, Michigan-based automotive supplier, Cooper Standard (NYSE: CPS), lives and breathes green. 

With 2016 sales of over $3.5 billion, this global company, which has 20 locations throughout the world and ranks #655 on the Fortune 1000 list. Cooper Standard remains at the forefront of research, development, and production of sustainable solutions for the transportation industry with a focus on the automotive sector. Throughout the time it’s been strategizing about sustainable oil solutions, it also needed a partner that could strategize about its voice systems.    

Cooper ST Building Image

The Challenge

  • Systems needing maintenance and support at 33 different locations 
  • Lack of a strategic partner who could be responsive with support 
  • Plans for future system migration with no guidance and insight 


The Solution

  • An experienced strategic partnership  
  • Maintenance and support for 33 North American locations 
  • Third Party Support has provided freedom to begin thinking towards the future 
  • Receiving industry-leading expert insight for their planned migration to a new system 

The Story  

Founded in 1960 as a spin-off from Cooper Tires, and a division of Cooper Standard Holdings, Cooper Standard fosters a corporate culture focused on improving, through material science, the overall performance of vehicles in the power sports, agriculture, marine, construction, commercial, and RV sectors. 

Recently honored by the 4th Annual Best of MichBusiness organization for its work to inspire students to enter STEM careers, Cooper Standard also works with the communities in which it operates, through its Cooper Standard Foundation. In addition to providing scholarships, the Foundation works to support children’s charities, education, health and wellness, and community revitalization in its locations throughout the world. 

Given its strong connection to the community and the industries it serves, Cooper Standard has always placed a high value on communication. To that end, it began looking for a responsive, experienced strategic partner to handle the maintenance and support of its Avaya systems back in 2008. Along with that, Cooper needed a partner that would be ready to help it transition to a new system when the time came.  

It’s no surprise that Continuant became this partner. Since then, Continuant has maintained Cooper’s Avaya systems and voicemail at 33 locations in the US, Canada, and Mexico. Timely and responsive service has ensured the longevity of this partnership. 

Still, it’s not over yet. Continuant is assisting Cooper with their transition to a new system taking advantage of SIP trunking at 21 sites across Canada and the United States. By providing project management and engineering support, Continuant continues to sit in the driver’s seat for this company. 

Learn more about our Avaya PBX Maintenance Services

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