There are two primary categories in which CPaaS providers can be classified, despite the different models they may offer.
The first category is Developer CPaaS providers, which allow developers to create single-purpose applications by accessing channels and communication capabilities through APIs and SDKs. These providers prioritize offering the necessary connectivity for sending and receiving communications, rather than providing support services. Instead, they make development resources, guides, and technical information readily available.
The second category is Enterprise CPaaS providers, who specialize in automating end-to-end journeys through a centralized platform. This platform acts as an orchestration layer between communication channels and enterprise systems. These providers focus on catering to businesses and offer key capabilities such as rapid deployment, seamless integration of business systems, and support services.