The story

For the next 12 years, the company grew and prospered, encouraging a culture of innovation to flourish. And flourish it did. Under T.D. Williamson’s leadership, one of the company’s employees came up with an idea that would revolutionize the petroleum industry: a cup-shaped rubber “stopper” that could be used to clean pipelines.

Today, the list of TDW accomplishments is long and impressive, and the company now operates around the globe, with 56 sales offices and Regional Solutions Centers on every continent except Antarctica, including India, the Middle East, North Africa, Asia, Eurasia, and Europe—as well as North America.

With a focus on keeping offshore and onshore pipelines operating safely and flowing freely in a highly regulated industry, TDW operates a culture that fosters initiative, integrity, and interdependence. Given this focus, communication among team members, between offices, and with the outside world of customers and regulators is key.

The legacy Avaya system TDW was accustomed to almost locked it out. Its voice system needed support, but being ineligible for an upgrade, this was hard to come by. With this vital communication system falling apart, TDW decided that it should try and find a new system entirely, looking at the attractive options Microsoft had to offer.