Zoom is one of the world’s most popular collaboration tools, used by everyone from schoolchildren to CEOs. Now, with
Zoom Phone, organizations can transform Zoom into a full-featured, cloud-based calling solution built for business.

We’re here to dive into how businesses large and small can integrate Zoom Phone with their voice environments, and what benefits they can expect to see as a result.

Zoom Phone in Large and Small Organizations

The businesses that use Zoom, and Zoom Phone by extension, are as diverse as you’d expect. From startups to enterprises, many organizations adopt Zoom due to its widespread popularity. Users want to continue using a platform they’re accustomed to, so organization-wide adoption seems like the best way to not upset the apple cart.

Even as Zoom has evolved into Zoom Phone, the flexibility and ease-of-use that Zoom customers know and love is still intact. It’s a platform that can be scaled to meet the needs of almost any industry, fully replacing legacy systems.

Small Businesses: Big Features in a Little Workspace

Smaller organizations can take advantage of Zoom being a cheaper and simpler alternative to legacy phone systems. As one would expect, everything lives in the cloud, and setup can be done without a dedicated IT team, let alone dedicated telecom experts.

Between the desktop and mobile apps, Zoom Phone offers a cloud-based, bring-your-own-device (BYOD) VoIP solution ideal for small businesses. With their own smartphone and laptops, users can be set up and ready to go in a matter of hours.

For example, Referral Staffing Solutions, a staffing agency startup with approximately 50 employees, used Zoom Phone to expand their communications footprint across state lines without missing a beat. With standard features like call queues and auto-attendants, the agency was able to present a polished, professional experience at a fraction of the price of traditional telecom.

Large Enterprises: Flexible and Phased for the Fortune 500

Larger organizations can’t rely on a plug-and-play solution. They often have global offices with their own preexisting systems. That’s not to mention complex regulations, especially in fields like healthcare and manufacturing.

Fortunately, Zoom Phone is designed with those scenarios in mind.

Zoom Phone becomes ideal for enterprises looking for a hybrid solution. Organizations often keep their legacy systems for budget reasons, to maintain stability among workflows, or as a failsafe in emergency situations. They then deploy Zoom Phone in phases, moving users gradually over a few weeks or even months onto the new platform.

Where Zoom Phone benefits small businesses with a bring-your-own-device setup, it benefits larger ones with a bring-your-own-carrier model. The implementation of Zoom Phone can be done without taking on extra headaches, and with help from platforms like Continuant Connect, it can be easily interoperable with other platforms.

Cooley LLP, a law firm with a global reach, transitioned thousands of users to Zoom Phone. By integrating the same phone systems they used for meeting, the firm’s users minimized retraining and improved adoption overnight.

Why Businesses Choose Zoom Phone

Regardless of the size of the organization, there are three major reasons why businesses choose a solution like Zoom Phone.

• Simplicity and Familiarity: Zoom Phone operates on the Zoom app, meaning training and onboarding is about as simple as it gets. Users can call, meet, and chat on one platform that they’ve already been using.
• Cost Efficiency and Easy Licensing: Zoom Phone’s per-user pricing starts and $15/user/month for enterprise calling, cheaper than legacy systems and even many cloud-based offerings on the market. With its simplified licensing, there’s no need to worry about hidden fees or licensing bloat. What you see is what you get.
• Flexible Integrations with Microsoft Teams, Webex, and More: Zoom Phone plays nice with other applications, from Microsoft 365 to Salesforce. Teams users can open Zoom meetings, and vice versa. With platforms like Continuant Connect, this kind of frictionless communication is even easier.

Zoom Phone Integration with Continuant Connect

Zoom Phone is a powerful solution on its own, but it takes a little extra help to really bring out its full interoperability potential. That’s where Continuant Connect comes in.

Continuant Connect helps bridge gaps between Zoom Phone and legacy voice systems and even other UC platforms like Microsoft Teams and Cisco Webex. You can modernize their communications at your own pace without headaches or disruptions and continue using the apps you’re most familiar with.

Smaller organizations can benefit from Continuant Connect’s flexibility and cost transparency, delivering solutions and services that fit any budget.

Larger enterprises benefit greatly from carrier managing services that make system migration more agile and cost-effective. For an organization with a global reach, users can easily use Zoom in one country and Teams in another while maintaining seamless communication across platforms.

Is Zoom the Right Fit?

Zoom Phone is a natural next step for organizations that already rely on Zoom Meetings or Zoom Chat. It’s a simple, scalable, and cost-effective way to modernize business voice.

With Continuant Connect, even complex, multi-platform environments can make the jump without headaches or hidden costs.

Whether you're a lean startup, a growing mid-market company, or a global enterprise, Zoom Phone—and the right integration strategy—can future-proof your business communications.

Ready to simplify your business communications? Discover how Zoom Phone—paired with Continuant Connect—can take your voice environment to the cloud, seamlessly and securely.