Caveat Emptor: Why Care About Avaya’s Financial Woes
By Bruce Shelby, Chief Sales Officer and Co-Founder
Avaya’s Looming Financial Trouble
Have you ever purchased a product or a service from a company that is experiencing financial stress? Let’s say, by way of example, that you found a cheap airfare to a tropical destination—only to learn that “Air Tropics” has just invoked Chapter 11 bankruptcy protection. Does that rock-bottom airfare still look like a bargain to you?
Recently, we raised a few questions about Avaya’s financials, addressing the company’s financial condition and viability, and suggesting that companies considering their long-term Unified Communications strategy might want to take a hard look at Avaya’s precarious financial state. Why? For no other reason than the old saying, Caveat Emptor: Buyer Beware. While we’re not talking about flying, we are talking about protecting your investment.
This past year, many Fortune 500 companies decided to move the maintenance, support, and managed services of their Avaya systems to Continuant, in many cases because they liked our competitive service offering. These new customers include one of the world’s largest pharmaceutical companies, with 170,000 Avaya system users in 60 countries; one of the world’s largest processors of agricultural commodities; one of America’s largest financial institutions; and one of the world’s largest cereal manufacturers.
Avaya Customers Turn to Continuant For Stability
Like the savvy traveler who opts to fly on an air carrier that is in a strong financial position rather than one that is on shaky financial ground, many such companies have turned to Continuant for one key reason: They have determined that it is risky to continue to invest in upgrading their Avaya systems. Because they plan to migrate to another Unified Communications solution at some point in the future, these companies do not need, or want, expensive Avaya Software Support which, in many cases, has no value whatsoever. Even companies with CM 6.3 are moving to Continuant.
Why Continuant? Our customers receive better service, faster response, more flexibility, and more competitive pricing than Avaya offers. Continuant helps you build a bridge to the Unified Communications platform of your choice. Some customers will choose to use Continuant for day-two Managed Services for their new UC solution; some will not. Regardless, all will benefit from receiving vastly superior service and significant savings in the meantime.
What’s the lesson here? We suggest a simple take-away: Look before you leap into a costly, and, sometimes, practically worthless support package from Avaya when you can get more for less with Continuant. Let us know when you’re ready to learn more.