The 3 Big Myths about Video that are Stopping You from Creating an Authentic Communications Experience

By Rhonda Parmiter, Chief Customer Officer

Looking to make a personal connection with your team or your customers? Consider video. Video communication delivers the one thing that none of the many communication tools available today can offer: personal connection.  Most of us crave authentic communication. While we have access to an enormous amount of communication tools such as email, texting and instant messaging, these technologies do not allow us to communicate real human emotion like video does. Video, however, is seldom used in everyday communications. Why?

I’d like to dispel what I view as the three big myths about video, myths that are likely stopping you from having authentic, personal conversations with your customers.

Myth #1:  Video is too expensive

Most major manufacturers such as Microsoft and Cisco offer a free video application that you can install effortlessly and almost instantly onto your laptop or tablet. If your laptop or PC doesn’t already have a camera, you can buy one online for less than $20. And, because video applications layer upon your existing infrastructure, there are no additional costs. I use Cisco Jabber combined with the cameras built into my laptop and iPad.

Myth #2:  Video is too hard

Developers have done a great job making video just as seamless as any other application on your devices.  Video communication is activated with just a push of a button from your computer, tablet, or phone, you are able to have a live, personal conversation with anyone. Not only is it easy for you to communicate with those in your company, but you can simply give your customers a link to an application that would enable them to communicate with you face-to-face in just a matter of minutes.

Myth #3: Video quality is poor

There was a time that this was absolutely true.  It used to be that a video conversation was overwhelmed by latency and jitter. Remember the early days of Skype? Today, infrastructures have improved, bandwidth is more available, and the applications are much more efficient. Video call quality is now on par with your average phone call.

Today almost all laptops, phones, and tablets are video-enabled. People can now have personal, face-to-face meetings with people anywhere, and you can video call around the world from anywhere—the office, a phone room, an airport, or the local coffee shop. If you can send an email you can most likely communicate via video. If you want to create an authentic customer experience, the next time you are tempted to send an email, try video instead.

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